BVA313 Art Theory 6 September 2019 - Seminar thoughts for PowerPoint

BVA313 Art Theory 6 September 2019 - Seminar thoughts for PowerPoint

Looking at the making and creating - why am I drawn to figures that tend to be anthropomorphic and part of a visual narrative?

Key theme of theory : Production  and Reception of my work


Stuart Hall Reception Theory - applied to media, layers of meaning  coded and then decoded by audience.  


WHAT IS 'PRODUCTION' AND WHY DOES IT MATTER?

pro·duc·tion
Late Middle English: via Old French from Latin productio(n-), from producere ‘bring forth’

pro·duc·tion
Late Middle English: 
via Old French from Latin productio(n-),forth’


This year at Tate Exchange we’re exploring the idea of production.

'Production' is a word with many meanings. It can refer to the making of something, or to a final product, like a theatrical performance. It can be the process of bringing a song or musical work to life. Or honing that work to perfection. 'Production' might conjure images of factory production lines, or the theories of Karl Marx. Production is labour, capital, and the invisible groundwork of modern society. And it can be as simple as making a clay pot with your hands. Production is at once mechanical and biological – think of 'reproduction' – and ultimately human.


The conscious act to understand the making and doing of the act - understanding - end product

WHAT DOES IT HAVE TO DO WITH ART?

Production is at the heart of making art. Artists and theorists have long acknowledged its importance as both an artistic action and an idea to be explored. And as the role of production has shifted in our lives, so have the ways in which artists have responded to it. While some contemporary artists foreground production as a tool, others use their work to explore ideas around production we might otherwise overlook.
Take a look at some of the ways in which production appears in our collection. How have artists addressed and responded to the idea of production through their work?



Who is doing what you do?  Who influenced you?  Where is your practice placed in the world of Contemporary Art? 
1-2 Key Artist Models may be from 20th century and back but the majority of your sources should be located in the last 30 years


Essay thesis statement  

The thesis statement forms the core of the essay. It is a direct answer to the assignment question, or response to the assignment topic. It is usually only one sentence long.
The thesis statement describes a position. Here “position” means an opinion or perspective that answers the question. It is also known as the argument. The thesis statement also summarises the evidence and analysis that supports that position.
For example, if you have been given the assignment question “Why is Human Resource Planning a good idea for NZ organisations?” your thesis statement would begin “Human Resource Planning is a good idea for NZ organisations because… ”. The position is that Human Resource Planning is a good idea; the evidence is given after “because”.
Although there are many different styles of essay, most essays at Massey University present the thesis statement right away, in the introduction or introductory paragraphs. The remainder of the essay expands on the thesis statement, using argumentation and evidence to show that it is correct.

Creating a thesis statement

In order to create a thesis statement you will need to properly understand the question. See these sections for more on understanding assignment questions:
Once you understand the type of essay the question asks for, you can create a thesis statement:

Guidelines for thesis statements

  • State the outcome of your essay, not just your intention to investigate (avoid “this essay will”, “this essay intends to”, or “I will”)
  • Give a short summary of the reasons for your outcome (“because”, “as”, “due to”) in the same sentence
  • Keep the thesis statement clear and specific; avoid language such as “perhaps” and “may” and don't give too much detail (that's what the rest of the essay is for!)
  • The thesis statement is short: in most essays, one sentence is all you need
  • The thesis statement should be realistic: don't exaggerate or overstate your position
  • Make sure that your thesis statement answers the essay question directly


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